Meet Jennifer


Owner of 25 yrs, NYS licensed 30 yrs. – Beauties go

where beauty lives, where countless, unseen details are often the only difference between mediocre and MAGNIFICENT....


25 years ago Jennifer created INNOVATIONS to cater to guests of Central New York who were craving a professional, elegant, yet affordable option for their beauty and wellness services.


Through the years, with the help of the her staff, INNOVATIONS has been on the cutting edge of the Salon & Spa industry in offering the latest products, service and technology options available.


Not only does Jennifer work behind the scenes to implement new promotions, services, products and loyalty programs to enable guests to receive the most current beauty trends and techniques, she has re-defined her professionalism by offering specialty advanced certification services such as OUIDAD for curls, YUMI 2.0 lash lifts and brow lamination, PLASMA Lift for skin and body, HYLA-Pen lip enhancements and PHI Scalp Micropigmentation.  Jennifer is also an accomplished Independent Health Coach at FIT with Jennifer.

Thank you for visiting my site! I welcome all guests to come in and experience a service with any of my professionally trained staff members. We love to meet new guests and introduce them to all that INNOVATIONS has to offer.

Our passion is your beauty and comfort. Feel free to browse my Pros section to discover who best suits your desires, then simply click the Book Now tab to schedule a visit. It’s that simple!

3627 State Route 31-Moyers Corners

Liverpool.NY 13090


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© 2020 by Jennifer Richardson

Intellectual Property of Beauty and Wellness Spa at INNOVATIONS, Inc

We  L O V E  Guest Selfies  #makemeprettyinnovations Contest

Is INNOVATIONS your happy place? Show us just how much you missed us during COVID-QUARANTINE this summer to win 1 of (3) $50 gift cards!

June 1, 2020- August 31, 2020 enter to win the #makemeprettyinnovations contest by submitting a “selfie” before and after photo of any service you received at the Salon!

THAT'S RIGHT!!  We want to see your post COVID transformations for the 3 months of summer!!!


Three winners will be chosen to  each receive  a $50 gift Card.  1 lucky guest will be awarded each month::July 15th for entries submitted June 1, 2020-June 30, 2020:: August 15th for entries submitted July 1, 2020-July 31, 2020:: September 15th for entries submitted August 1, 2020- August 31, 2020.


Check-in at Innovations Salon & Spa and submit a "selfie" photo taken anywhere in the Salon or on the Salon property prior to the start of your visit via the social media platforms listed below.

**MAKE SURE you post what service you are getting done::hair, nails, lashes, pmu, facial etc... and which Pro you are seeing**Remember, the more creative the better, as the winner will be picked by popular vote!


Submit your selfie photo by uploading to our Facebook page, Innovations Salon & Spa or our Instagram page @innovations1994, check-in and::or tag us by using the hashtag #makemeprettyinnovations

Official Rules

  • In order to enter the #makemeprettyinnovations contest, you must be 18 years of age or older and you must be, or have been, a Beauty and Wellness Spa at INNOVATIONS guest during the 2019-2020 year.

  • This promotion is in no way sponsored, endorsed or administered by or associated with, Facebook or Instagram.

  • Rules subject to change at any time and will be posted here on our site.

  • Photos may be featured on our website, social media pages, print and/or online marketing venues.

  • Photo(s) must be submitted to Innovations Salon & Spa Facebook or Instagram pages to qualify.

  • Only 1 entry per person, with a maximum of three photos.

  • By submitting your photo, each participant agrees to abide by these Official Rules, including all eligibility requirements and understands that the results of the contest are final in all respects.   Any photographs deemed inappropriate will be removed immediately and disqualified from the competition


  • #makemeprettyinnovations contest begins June 1, 2020 8:30am (est)- August 31, 2020 11:50pm (est)::Entries (submissions) must be received on or before the time stated.

  • We reserve the right to extend or shorten the contest at our sole discretion                                          


  • All eligible entries received during the contest duration will be gathered and displayed at the end of each month. Fans will then vote on finalists by liking, commenting or sharing their favorite photo.

    • Each like, comment or share equals 1 vote

    • The entry with the most votes will win.

We encourage you to share your submission to receive more votes from your friends! Have fun!